Activesmart Geraldton

Client: Department of Sport and Recreation

Location: Greater Geraldton, Western Australia

In 2010, surveys in Greater Geraldton found that residents were aware of the benefits of engaging in 30 minutes of physical activity each day, yet many found it hard to make this happen. UrbanTrans is delivering this health-oriented behaviour change project, working one-on-one with over 4,000 households to help them progress through incremental steps toward increasing their levels of physical activity. The program features on-going individual coaching sessions, progressive goal-setting, tracking progress with pedometer counts, and a strong emphasis on social connectivity and activity planning with friends and family. During the first phase of the project, UrbanTrans recruited over 80% of all households contacted, nearly double the forecast recruitment rate.

New Lynn Personalised Journey Plans

Client: Auckland Transport

Location: Auckland, New Zealand

UrbanTrans has developed a personalised journey planning approach to engage workers and visitors to New Lynn Mall and provide them with customised information on sustainable options for their travel to this suburban activity centre. Participants receive a pack with specific information on their journey and a simple action plan. A follow up phone call by our journey planners provides further information and encouragement about travelling sustainably in the area. Another call a couple of months later records what changes have been made.

Travelsmart communities

Client: Queensland Department of Transport And Main Roads

Location: Sunshine Coast, Queensland

How do you deliver a behaviour change program to 72,000 households, while still providing highly personalised services and exceptional customer service? UrbanTrans met this challenge, offering start-to-finish implementation services for this Sunshine Coast project. The initiative included one-on-one dialogue with interested households, provision of tailored support materials direct to the front door, and local events to increase community interest and participation. The large-scale community engagement was supported by a sophisticated Customer Relationship Management (CRM) system for tracking all households as they moved through the project.

Sunshine Coast Destinations

Client: Sunshine Coast Council

Location: Sunshine Coast, Queensland

How do you develop a demand management strategy for destination clusters with a council team in a way that builds capacity and reduces reliance on contractors? Instead of providing arm’s length advice, UrbanTrans placed a team of senior planners in the Sunshine Coast Regional Council for several days to create the strategy in collaboration with council. Besides kick-starting the work in a short time, this approach included training and mentoring staff to ensure the strategy would be effectively delivered.

North Harbour Travel Plans
and Carpooling

Client: Auckland Transport

Location: Auckland, New Zealand

Trying to influence travel behaviours within one large company has its challenges so how do you enhance transport access and sustainability across a suburban business park with 13,000 employees in some 1,200 small businesses? The project UrbanTrans delivered found ways to engage small companies and make travel planning relevant to their business. It focused on company-specific strategies plus area-wide collaboration, which included development, promotion and incentives for a carpooling program for the entire business park.

Green My Postcode

Client: Sustainability Victoria

Location: Caroline Springs, Victoria

Households are often keen to reduce their impact on the environment but don’t know how best to go about it. UrbanTrans is collaborating with Delfin Lend Lease and Melton Shire Council – with funding from the Sustainability Fund – on the Green My Postcode program to give residents some simple tools and support to make household emissions reduction easy. It is engaging 1,000 households through existing community-based and online social networks to help in voluntary reductions to household emissions across energy, water, waste and transport.

Zero Carbon Moreland

Client: Moreland Energy Foundation

Location: Moreland, Victoria

UrbanTrans developed a four-pronged strategy to recruit 5,000 households to engage in this environmental behaviour change program covering energy, water, waste, and transport actions. The project matched environmental behaviour change strategies to different target audiences, and recommended options for social networking and social media integration.

International School Travel
Plan Analysis

Client: Department of Environment, Water, Heritage and the Arts

Location: Canberra, Australian Capital Territory

How do approaches to enhancing sustainable transport at schools vary internationally? This research project examined school programs in Australia, New Zealand, the UK, and the USA, analysing data for key themes regarding program costs and benefits, effectiveness, and evaluation methodology.