There has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. Herd re-examines the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.
Today there are over a billion vehicles in the world, and within twenty years, the number will double. Two Billion Cars sheds light on the profound changes in the global economy in the last year and makes the case for why and how we need to transform transportation now more than ever.
This title reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
Written for designers, architects, planners, policymakers, and academics alike, this book explores the current paradigm shift and illustrates how new thinking can convert investments in urban infrastructure, land use, and development into resilient and enduring support systems for human and environmental prosperity.
All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. This title delves inside the human psyche to explain why this should be so. It offers practical steps we can take to overcome our inbuilt resistance to change.
Drawing on cutting-edge research from the fields of social psychology, behavioural economics, and organizational behaviour, this title reveal the hidden psychological forces that drive irrational behaviour
Ottman and colleagues continue to produce thought-provoking and practical advise. This entire book can be read online.
The cars we drive today follow the same underlying design principles as the Model Ts of a hundred years ago and the tail-finned sedans of fifty years ago. William Mitchell and two industry experts reimagine the automobile, describing vehicles of the near future that are green, smart, connected, and fun to drive.
A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free
This title provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach
A "New York Times Book Review" Notable Book of the Year, this book speaks to America's need for national renewal, and explains how a green revolution is the only way to secure the planet's future.
Clay Shirky examines how technology is changing the way humans form groups and exist within them, and the resulting long-term economic and social effects.
This book attempts to reveal the secrets behind the most successful businesses in recent history, and will explain how the Loop will catch everyone, eventually.
Mitch Joel offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free.